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<< Top Down Approach
One of the most challenging aspects of market sizing is to be objective about a market and make a straight up no-biased evaluation. To conduct a market sizing study, it is imperative to follow both top down and bottom up approach because it provides more robustness to the estimate and is significantly more dependable than either of the approaches applied alone. In the top down approach, we begin with the Segmentation, Targeting, Positioning (STP) Analysis, where we identify addressable and available markets by drilling down from top-level data points. However, adopting only the top down provides insights into cornering a number to target, but provides no insight into profiles of customer or doesn’t address the fundamental question – what does the customer want? To do this right, we employ a bottom approach supplanted with a data model.
Bottom Up Approach >>
Typically, the bottom up approach is done to qualitatively assess customer groups that represent the target market segment. These customer groups act like the sample of the overall market and is employed to identify buying behavior and initial customers. Conventional bottom-up approaches are limited because they provide intelligence without .This largely confuses the company as it becomes infeasible to blindly trust that intelligence.
To address this, we introduce a data layer along with the bottom-up approach, we collect, verify and authenticate buyer decisions and preference from a number perspective as well. These quantitative validations become the backbone of customer intelligence, by supporting our derived intelligence on the buyer market and customer preferences.
Our research team publishes market reports upon completion of research studies. These reports are an elaborate analysis of a specific market, and cover market size, forecasts and analyses of sub-markets in the ecosystem. These reports also provide insights from market trends, competitive landscape and product technology trends.
Specialized and tailored research is essential for enabling ad-hoc and strategic business decisions. We understand this need and we ensure that our custom research is both value-driven and time-conscious. We work very closely with our clients on customized market research across the marketing and business value chain.
A class ‘A’ Impact Study is free to download for our clients to observe the style of analysis and writing in our most basic form of reports. Impact studies are whitepaper-sized reports that focus on a disrupting technology and its impact on the present infrastructure and ecosystem. These reports are trimmed down versions of the broader ‘S’ class syndicated studies, which additionally cover micro market opportunities across industries and regions.
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We aim to cover the top 25 markets each year and develop elaborate and insightful reports on them. At the same time, we plan to undertake a few multi-client studies and bespoke engagements, catering to specific industry challenges and market requirements.